Product and Brand Design leader with over 18 years of experience driving marketing, brand, and digital product initiatives.

Experienced in leading multidisciplinary teams of designers and developers while managing external agencies and third-party partners, guiding projects from concept to launch with a strong focus on creative excellence and strategic impact.

Actively leveraging AI, design systems, and emerging technologies in daily workflows, using AI-assisted design, generative tools, and vibe coding to accelerate innovation and build future-ready digital experiences.